Bridging the gap between creative vision and impactful execution.
The Story Bolds is a New York creative and production studio built on a simple belief: high volume work should never cost a brand its soul. For 16 years we have partnered with global leaders in beauty and lifestyle, producing print and digital assets that live across retail, online and offline, with the technical precision each demands. Our clients tend to stay, often for years, which is the truest measure of the work we do.
How We Work We operate as an extension of your internal team. That means the reliability and scale of a full production house with the closeness of a boutique studio. Clear communication, honest timelines, and real craft on every asset, whether it is a global retail rollout or a single ecommerce page.
What We Bring From creative and production through packaging, mechanicals, and digital ecommerce assets, we make sure every deliverable is executed with precision and consistency, at any volume, across every channel.
Roni Meital, Founder Roni founded Bolds early in her career, out of a belief that brands deserve creative work that stays true to who they are, at any scale. Across nearly two decades since, her background in visual arts and her deep roots in beauty have given the studio a rare balance, creative thinking paired with real production rigor. Under her leadership Bolds stays nimble and hands on, a trusted partner to some of the most iconic brands in the category.
Our Work
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Kiehl’s Since 1851
Better Screen UV Serum, 2025
Maybe It’s Serum Lipstick, 2025
Maybelline
IT Cosmetics
Do It All Sheer Tint Face Balm, 2025
L'Oréal Paris
Excellence Hair Color, 2025
Ralph Lauren Fragrances
Father’s Day, 2025
Maybelline
Holiday, 2025
Ralph Lauren Fragrances
Polo Earth Austral Sandalwood, 2025
IT Cosmetics
CC Cream, 2025
Kiehl’s Since 1851
Ultra Facial Meltdown Recovery Cream, 2026
Maybelline
Fit Me Microscopic Concealer, 2026
Kiehl’s Since 1851
Holiday, 2025
Ralph Lauren Fragrances
Holiday, 2024
Services
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Ecommerce Design
Web Design & Wireframing
CRM & Email Campaigns
Video Editing & Animation
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Brand Identity
Packaging Design
Visual Strategy
2D & 3D Rendering
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Visual Merchandising
Retail Environments & Experiences
Production & Mechanical Design
Being just bold
wasn't enough,
so we added an s.